Where topics come from

Topic discovery crosses several sources: your market's real searches, the questions asked to AI assistants, the content that works for ranking sites in your space, and trends. Each candidate is measured (real search volume, verified intent) then scored, and only the best enter your reserve.

Your topic reserve

Your site permanently keeps a reserve of ready-to-produce topics, visible in the Ideas tab. Production picks from it at your publishing pace. When the reserve runs low, a new discovery starts on its own.

Zero duplicates, zero cannibalization

Before entering your reserve, each topic is compared to everything your site already published and to every topic already selected: two articles targeting the same query would compete against each other on Google. Those duplicates are discarded automatically.

Submitting your own topics

You can add your own topics anytime from the Ideas tab, with special instructions if you want to steer the angle. They go through the same checks, join the reserve, and you can pin the ones to produce first.