Free AI Visibility Checker

Your AI visibility score out of 100 tells you how consistently the three assistants mention your brand across 5 buying questions, not just one lucky answer on a single try. It combines three layers of detail rather than a single flat number, and reading past the score itself is where the useful information actually sits, because two sites with the same overall score can be in very different situations underneath it.

The first layer is the platform-by-platform breakdown: you might be cited on every question by Claude, mentioned once by Perplexity, and completely absent from ChatGPT, three very different outcomes hidden behind one average. The second is the question-by-question detail, showing exactly which of the 5 buying questions surfaced your brand and which did not, since an assistant that never cites you on comparison questions but does on pricing questions points to a different fix than the reverse. The third is the list of competitor domains cited instead of you on each question, often the fastest way to see who is already winning the recommendation for a query you assumed was neutral ground.

A low score on a first run is normal, especially for a newer site or a narrow niche, and it is not a penalty: it simply means the assistants have not yet found enough structured, citable content about your brand to quote from. What matters more than the first number is whether the score moves the next time you run the check, after you have published content built to answer the same buying questions directly.

Being cited by ChatGPT does not guarantee a sale on its own, but it puts you in the room for a growing share of purchase decisions that used to start with a Google search and increasingly start with a conversation instead. The honest answer is that citation is a precondition, not a conversion.

The scale involved is why this is worth tracking rather than ignoring. With 35% of US consumers now starting a product search in an AI tool instead of a search engine, and only 13.6% still starting with a traditional search (Similarweb, January 2026), a brand absent from AI answers is invisible for over a third of that discovery moment before a prospect even reaches a website. At the scale of 900 million weekly ChatGPT users (OpenAI, February 27, 2026) and over 1 billion monthly Google AI Mode users (Google I/O 2026, May 19, 2026), even a modest share of that traffic is meaningful.

Citation without follow-through will not move revenue by itself. What tends to work is treating the score as a diagnostic: a low score with no follow-up content stays low, while a score that moves after each new, well-sourced piece published on the topic your prospects are asking about is evidence the discovery channel is actually opening up for your brand.