The product
How an article is made
The full pipeline, from market analysis to the illustrated article ready to publish.
Every article goes through the same pipeline. No step is skipped, even during the trial.
1. Market analysis
We measure what your customers actually search for: real search volumes, the intent behind each query (learning vs buying), the questions people ask AI assistants. Nothing is guessed: every selected topic has a measured volume and an intent verified on the actual results page.
2. The competitive brief
Before writing, we read what the top-ranking pages publish on the topic: their length, their structure, their gaps. The target article is calibrated to do better, with an angle competitors do not cover. The article's factual data is verified at this stage, at the source.
3. Writing
The article is written in your site's language and aligned with your positioning: it recommends what you sell, never what you do not do, and never mentions your competitors. The structure is built for Google AND for AI assistants: direct answer up front, question-style subheadings, short quotable paragraphs.
4. Quality review
Every article goes through an independent review pass: structure, length, consistency with the brief, data. An article that does not pass is fixed before it reaches you.
5. Images and internal links
A cover image and in-article illustrations are generated for every article (can be turned off), and the article links to your existing relevant pages, each verified to respond before insertion. See Images.
Your settings
In Settings you control the presentation: table of contents, quick summary, TL;DR, recommended reads, automatic internal links, image generation, call-to-action link, special writing instructions, and the publishing pace.
A setting adjusts the form, never the quality: an article's length or structure is decided by the competitive analysis, not by a checkbox.