Free FAQ Schema Generator

FAQ schema, technically called FAQPage, is a JSON-LD markup that tells a search engine or an AI system that a section of your page contains a list of questions with their direct answers. Each question becomes a Question object, and its answer becomes an acceptedAnswer nested inside it, all wrapped in a mainEntity array that search engines and AI crawlers can parse without having to guess where a question ends and an answer begins in your visible HTML. It's one of the schema.org types listed in Google's Search Central documentation, alongside Article, Product, and Breadcrumb.

In practice, this markup sits in a script tag with type application/ld+json, invisible to visitors, right next to the FAQ content they actually see and read on the page. Search engines read FAQPage schema to understand page structure, and AI systems built on large language models increasingly rely on these same clean, labeled question-and-answer pairs when they extract and cite an answer, since a question already separated from its answer is easier to quote correctly than a paragraph a model has to summarize on its own.

Paste the JSON-LD code inside the head section of the exact page where your FAQ content is visible to readers, never a global header template shared across your whole site, since the markup should only ever describe content a visitor can actually see on that page. On WordPress, most SEO plugins add a custom code or header scripts field per page or post, and that's the safest place to drop it. On Shopify or Webflow, use the theme's custom code or embed block scoped to that single page, not the site-wide header settings.

If you're working on a custom-built site, in React, Next.js, or a similar framework, add the script tag directly in the page component's head section, or through whatever meta or head management your framework provides, so it only renders on that route. After you paste the code, re-run the page through Google's Rich Results Test: it will still confirm the markup is valid schema.org FAQPage, even though it won't produce a visible rich result in Search anymore, and a clean pass is still a useful signal that your structured data is correctly formed for the AI systems reading it.