Free tool
Free Business Name Generator
Describe your business in a sentence, and the tool suggests 12 business names to explore, each with an indicative availability check for the .fr and .com domain. Instant results.
How does this business name generator work?
three steps, nothing more
Describe your business in a few words
Explain what your business does in a sentence or two: your industry, your customers, what sets you apart. Mention whether you sell a product, a service, or both. Then pick a name style, modern, classic, or creative, based on the image you want to project. The more specific your description, the more relevant the 12 generated names will be: a beginner-friendly gym doesn't call for the same names as a strategy consulting firm.
The tool generates 12 name ideas
Based on your description, the tool suggests 12 business names, each with a short rationale explaining the link to your activity or the idea behind it. Suggestions vary in length and tone: some stay close to your industry, others lean on a broader association. You can regenerate as many times as you want to explore other directions, with no limit.
Check indicative domain availability
For each suggested name, the tool shows whether the .fr and .com domains appear available, based on an automated DNS check. This signal is indicative, not final: a domain can look available in DNS and still be reserved with a registrar, or the other way around. Before committing to a name, always confirm real availability directly with a domain registrar, in addition to the trademark and business registry checks covered below.
What makes a business name effective?
An effective business name comes down to four criteria: short and easy to remember, distinct from brands already established in your industry, flexible enough to grow with your business, and connected to what you do without being a literal description of it. A name like 'Atelier Bela' or 'Nova Consulting' meets these criteria better than a purely descriptive name like 'Cheap Haircuts Downtown', which limits your brand image and becomes hard to grow into if your business expands.
Style also shapes how a name is perceived: a modern name works well for a brand targeting a young or digital-first audience, a classic name reassures in a regulated or long-established industry, a creative name stands out in a crowded market at the cost of a bit more explaining early on. No single style is universally better, only more or less aligned with your brand identity and what your future customers expect. Try a few styles with the tool before settling on one.
How do you check if a business name is already taken?
In June 2026, 107,856 new businesses were registered in France, a 2.2% drop from May 2026 (source: INSEE, 2026). With that many new businesses forming every month, the odds that a name you like is already in use or trademarked are far from negligible, whatever your industry or legal structure. Checking a name before you commit to it avoids a costly rename a few months after launch, once business cards are printed and the domain name is already shared with your first customers.
Three concrete checks matter before you decide. First, an identical search, free on the French trademark office's database (INPI, inpi.fr), followed if needed by a paid similarity search from INPI (roughly 50 euros and up, depending on how many classes you cover), to confirm no protected trademark already uses this name or one too close to it in your industry. Second, a search in INSEE's national business register (SIRENE), to check that no company is already registered under that name in France. Third, the availability of the matching domain name and your main social media handles, to keep a consistent identity across your legal name, your website, and your public profiles.
Business name and SEO: what should you watch out for?
A name that is too generic gets buried in search results against competitors who have been ranking on the same keywords for longer, it's hard to stand out if your name sounds like dozens of others. On the other hand, a name too close to an existing brand creates confusion, both for future customers and for search engines and AI assistants, which can mix up the two entities in their answers. Before settling on a name, check that a matching domain is realistically available, rather than falling back on an approximate variant that will blur your online presence from day one.
Once the name is set, four steps follow: register the matching domain name, check and claim your handles on the main social platforms, file a trademark with the INPI if you want legal protection, then build the content that will bring your first visitors to the site. A name is a foundation, not a visibility strategy on its own: without content that answers the questions your future customers are actually asking, even the best name stays invisible in search results and in AI answers.
Frequently asked questions
Is the generated name really available for my business?
The tool only checks indicative .fr and .com domain availability based on DNS, not legal name availability for your business. Before using a name, check its real availability with a domain registrar, in the French trademark office's database (INPI), and in INSEE's business register (SIRENE), to confirm no company or protected trademark already uses it in your industry.
How do I know if a name is already trademarked in France?
Run an identical search in the INPI trademark database, free to access at inpi.fr. For a deeper check, INPI also offers a paid similarity search (roughly 50 euros and up, depending on the number of classes) that catches names too close to yours in the same industry, either of which could block a filing or lead to a dispute once your business is launched and publicly visible.
Is this business name generator really free?
Yes, generating name ideas is entirely free, with no hidden paid step at any point. You can regenerate as many times as you like, with different business descriptions or different name styles, to explore your options widely before deciding, with no limit on the number of generations.
Can I use a name from the tool without legal risk?
The tool suggests ideas based on your description, it does not replace a full legal check. Before using a generated name commercially, confirm its availability with the INPI and the SIRENE register, and check real domain availability with a registrar. These three checks matter regardless of which name you ultimately choose.
Does the tool work for every industry?
Yes, the tool works only from the description you give of your business, whatever your industry: retail, crafts, consulting, e-commerce, or personal services. You can refine results by specifying your audience, your location, or by choosing a modern, classic, or creative name style that matches the image you want from day one.
After choosing my name, how do I get found on Google?
A good name alone will not drive traffic: you also need content that answers the questions your future customers are asking, structured to be understood by both Google and AI assistants like ChatGPT or Perplexity. That is exactly what MentionLab produces every month, calibrated on the pages that already rank for your keywords.
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The next step
A name, then customers who actually find you
Once the name is chosen, you need to exist on Google and in AI answers. MentionLab produces the monthly content that makes your site visible, without you lifting a finger.
5-day trial, no commitment