Case study
HReact: 301,000 organic impressions in 6 months in a demanding HR market
HR & payroll outsourcing 6 months
In HR and payroll outsourcing, a world where trust comes first, the Lab generated 759 clicks and 301,000 impressions in six months by answering decision-makers concrete questions.
759
clicks
301k
impressions
6 months
Duration
The context
HR and payroll outsourcing are sensitive topics: decision-makers look for reliable, precise answers before entrusting such a strategic function. Content had to inspire trust as much as rank.
What the Lab set up
- Analysis of the market's real searches and of the pages already ranking in Google's top 10.
- Content plan prioritized by traffic potential, checked against existing pages to avoid duplicates.
- Writing calibrated against competitors, every figure verified at the source, structured for Google AND for citation by AI.
- Quality review on around twenty criteria, then hands-free publishing and progress tracking.
The results
In six months, HReact reached 759 clicks and 301,000 organic impressions, covering the concrete questions HR decision-makers ask before choosing a provider.
Your turn
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