Our story

SEO has been our craft since 2020.

mentionLAB didn’t come out of nowhere. It’s the solution born inside our SEO agency. Years spent growing sites on Google, turned into a system that produces your content, on autopilot.

Matthieu Carcenac and Baptiste Lacroix, founders of our SEO agency

From an SEO agency to a solution.

We didn’t invent a method to sell a product. We packaged the one that has driven our results since day one.

2020

Our agency is born

We found our SEO agency with one obsession: ranking our clients where their business is truly won, on the queries that generate revenue.

2020 → 2025

A method that proves itself

Dozens of sites pushed up on Google, 100% SEO and GEO. Through repetition, we refine a methodology: data first, anti-cannibalisation, content built for Google AND the AIs.

2026

mentionLAB

We put this method on autopilot to produce our clients’ content at scale. It’s the solution you’re using today.

The founders

Two SEO experts, one obsession: your results.

Matthieu Carcenac

Co-founder · SEO strategy

He drives the methodology that ranks our clients on the queries that truly weigh on their revenue.

Baptiste Lacroix

Co-founder · Product & growth

He turns the agency’s method into a standalone solution, built for Google as much as for the AI engines.

We’ve supported dozens of small and mid-sized businesses. Today, we put that experience in your hands, automated.

Our method

The rigour of an agency, the speed of a system.

The same agency methodology drives every article produced by the Lab. Nothing is left to chance.

Data first: measured volumes, verified intent, zero unsourced guesswork.
Anti-cannibalisation: a topic never ends up weakening a page you already have.
Content built for Google AND to be cited by ChatGPT, Perplexity and Claude.
Concrete and straight: zero jargon, zero surprises. You approve, the Lab executes.

Proof through results