Case study
Aquaclim Service: 7,300 organic clicks in 3 months in a competitive local market
HVAC & services 3 months
In HVAC, the Lab turned a near-invisible presence on Google into a steady acquisition channel: over 7,300 clicks and 419,000 impressions in three months.
7.33k
clicks
419k
impressions
3 months
Duration
The context
HVAC is a highly local and seasonal sector: customers look for precise answers (repairs, maintenance, equipment choice) at the exact moment they need them. Without content to capture these searches, the site stayed behind better-established competitors.
What the Lab set up
- Analysis of the market's real searches and of the pages already ranking in Google's top 10.
- Content plan prioritized by traffic potential, checked against existing pages to avoid duplicates.
- Writing calibrated against competitors, every figure verified at the source, structured for Google AND for citation by AI.
- Quality review on around twenty criteria, then hands-free publishing and progress tracking.
The results
In three months, Aquaclim Service went from marginal visibility to 7,330 clicks and 419,000 organic impressions, with a steady growth curve confirmed by Google Search Console.
In the client’s words
« We replaced our manual content planning. Articles come out ready to publish, aligned with our real business topics, and organic traffic grows week after week. »
Ronan Olivin
Director · Aquaclim Service
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