Case study
Tech Clim ENR: organic visibility built from scratch over 6 months
HVAC & renewable energy 6 months
In HVAC and renewable energy, the Lab kick-started organic visibility from zero: 219 clicks and 19,800 impressions in six months, a base that keeps climbing.
219
clicks
19.8k
impressions
6 months
Duration
The context
HVAC and renewable energy are technical sectors where customers research at length before deciding. Without content to answer those questions, it's impossible to show up at the right moment.
What the Lab set up
- Analysis of the market's real searches and of the pages already ranking in Google's top 10.
- Content plan prioritized by traffic potential, checked against existing pages to avoid duplicates.
- Writing calibrated against competitors, every figure verified at the source, structured for Google AND for citation by AI.
- Quality review on around twenty criteria, then hands-free publishing and progress tracking.
The results
In six months, Tech Clim ENR laid the foundations of its organic visibility: 219 clicks and 19,800 impressions, with an upward trajectory confirmed by Google Search Console.
Your turn
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