Case study
Best Masters: 28,200 clicks and nearly 4 million impressions in 3 months
School rankings 3 months
On school rankings, the Lab covered a very large number of high-volume queries: 28,200 clicks and 3.87 million organic impressions reached in three months.
28.2k
clicks
3.87M
impressions
3 months
Duration
The context
School rankings concentrate huge traffic but spread across a multitude of queries (by school, by program, by city). Covering this long tail manually is out of reach for most teams.
What the Lab set up
- Analysis of the market's real searches and of the pages already ranking in Google's top 10.
- Content plan prioritized by traffic potential, checked against existing pages to avoid duplicates.
- Writing calibrated against competitors, every figure verified at the source, structured for Google AND for citation by AI.
- Quality review on around twenty criteria, then hands-free publishing and progress tracking.
The results
In three months, Best Masters reached 28,200 clicks and 3.87 million organic impressions, methodically covering the high-potential queries identified by market analysis.
In the client’s words
« The calendar fills itself with relevant topics, and we keep control over approval. It's the equivalent of a content team, without the workload. »
Marion Jourand
Managing Partner · Eduniversal
Your turn
What if the next case study were yours?
Describe your business, the Lab does the rest. Free 5-day trial, no strings attached.
